Why Use Reliable SEO Link Building Tools Before Pitching?

Even if the content is search engine friendly and answers the user’s queries, the quality is not sufficient to gain ranking. To outrank competitors with similar qualities there is a need to establish authority. It can be attained by attaining links from high authority domains, building your brand as well as nurturing followers who will share your content. 

Google confirms that content quality and link quality are crucial ranking SEO factors. Reliable sites link to other honest sites, while spammy ones link to poor-quality sites. Backlinks or inbound link quality defines your credibility and honesty to search engines. Australian Internet Advertising offers SEO services like link building, page speed, on-page optimization, local SEO, blogger outreach, and more. With more than two decades of SEO experience and knowledge, businesses can expect the best ranking results.

Many writers spend hours writing great content, test multiple tools to find link opportunities, and validate every website/blog before pitching only to find that their success rate collapsed. Before your confidence in SEO efforts collapses, it is sensible to develop a workable system. Below are some tips that can help you create quality backlinks from relevant and high-quality websites.

Link building is a potent SEO tactic, which needs comprehensive research to determine a suitable approach. Even if you have a perfect technical system and the best content available on the internet Google does not prize your efforts if the backlinks don’t reveal authority. Thus link building is about outreach, so you need to offer your remarkable content to the right people and gain links from the right blogs/sites. 

Prequalify sites

Use tools like Pitchbox, Scrapebox, or NinjaOutreach and develop a big list of possible sites to approach. Based on footprints and industry, you can gain a few thousand probable sites. It is exciting but also a waste of time if the site you reached is low quality or irrelevant. 

Refine the initial list by checking the URLs. Remove URLs that include footprints like ‘news’, ‘forum’, and ‘wiki’. It is not an ideal process but the link is of low quality buried deeply in their archive. 

After removing sites with specific URL parameters, check sites designed for only guest blogging. Check the URLs for terms like ‘submit’, ‘guest post’, or ‘write for us’ and transfer them to the junk spreadsheet to examine later. 

Use SEO tools to detect authorized domain

After you remove some sites from the initial list based on URL it is time to look for sites with high metrics. If the site holds a high metric but on deep study you detect the site was created for ranking only then disqualify it from your target list. Here are some recommended tools for link building –

• Majestic – Topical authority and relevance are crucial for your outreach campaign. It ensures that the backlinks are relevant to your target page. Run the prequalified list through Majestic SEO tool and sites with a baseline CF/TF above 12 and the score of both needs to be 50%. Your list will narrow down but keep the irrelevant sites in a junk folder for later review.
• Ahrefs – Majestic SEO tool offered topically relevant sites with a minimal threshold. Now, copy/paste the irrelevant sites in the Build Analyser tool to identify sites with DR 15 + and a minimum of 500 as monthly traffic. You identify genuine sites generating traffic before manually reviewing them. 

Manual review

With a small list that fulfils the benchmark of every link-building SEO tool, you can start the manual review process of sites in a junk folder. While checking manually remove sites that sell links or excessively advertise because these are created for earning money and not sharing quality content. 

Using SEO link-building tools during the prospecting phase helps to save effort and time. Outreach campaigns do take time and resources but poor link building can cause an array of issues. Therefore, to prevent time wastage use different SEO tools and improve your outreach efforts. SEO tools not just help to find the best sites but even increases the chances of successfully communicating with real personnel on real sites for quality link building. It doesn’t matter if you are pitching content to 50 or a single editor; invest in some reliable SEO tools that can ease your backlink building process.