The dependency of the world population on the Internet for all kinds of services- be it banking, shopping, information accessing, communication, and god knows what not, has grown exponentially in the past few years and is only set to grow at even higher rates in the coming years owing to the fact that as people become smarter, they are able to understand and target some very basic problems of human beings and coming up with ways that can solve the same all the while giving us the opportunity to do so in the comfort of our homes. In the modern-day, you just name a service or a product and there just exists a 1% chance that the same cannot be made available at your doorstep. However, as more and more products arise to fulfill the service, the competition and saturation in the market also tends to grow. The only way to choose between 2 different service providers is to compare them on the basis of their advertisement (for it is the tried and tested method to win over customers) and to fulfill the advertisement demands of these service providers. The need for digital marketers is a given and the need for these digital marketers is just too high and only set to grow in the coming years owing to the same fact that solutions to problems are all being made available online.
Making the topic a little specific and talking in regards to the city of Sydney in Australia, let us discuss whether it is worth it to become a digital marketer in Sydney or not. The answer for the same lies in the fact that Australia as a nation/continent has moved away from the traditional methods of economic growth as a result of which digital services are steering their economy. To quote some numbers, in the last 5 years, Australia has witnessed a 60% increase in the export of IT technology. This is indication enough that the prospects of becoming a digital marketer in Australia are going to reap numerous benefits in a very short time and Sydney being the capital of the country is going to be at the center of the same making it even more lucrative for people. However, before becoming one, you would have to choose a field of specialization for yourself and the most in-demand segments of Digital Marketing Course in Sydney include-
- SEO/SEM specialist
- Data analysts
- Content marketing strategists
- Social media marketing
- PPC advertising
- Search engine marketing
Depending on the command you have over your skillset, the pay scale of digital marketers in Sydney runs at a very sweet average of almost $80,000 (and that’s American, not Australian). As far as career opportunities are concerned, the competition is a little bit high owing particularly to the labor charges that companies have to incur. To compensate for the same, companies prefer to outsource their Digital Marketing Course tasks to agencies offering the same services for cheaper prices. So to make up for this competition, Sydney or rather Australian marketers need to up their game and skill sets by a notch to survive and stay in the race.