How to Choose Which Social Media Platforms are Right for Your Business

Most business owners know that devoting some time to social media is a great way to market your business online as well as interact with potential and current customers. You can put out fires that may have occurred, respond to questions or issues, and raise brand awareness quickly and with little effort with the right social media platforms. But with so many different options out there, how are you supposed to choose which is the right one for you? It can be tricky to decide between LinkedIn, Facebook, Twitter, and others.

How Much Time Do You Have?

Different social media platforms will demand different amounts of time spent to keep up with them. If you are able to devote long periods of time to lengthy posts, then a blog and Facebook account may be right for you. If fast snippets and quick interactions are more your style and what you can manage, take a look at Twitter or Instagram.

Who Are Your Customers?

Knowing who your customer base is and their demographics is important for any business owner, but is especially important when you are going to be deciding on social media platforms. Younger users will tend to flock to apps like Instagram, while Pinterest is more for women. Take some time to research online which social media platform bets matches your customers.

What Tone of Voice Does Your Brand Have?

Depending on your brand, you may want to use a social media platform that is younger and more hip, like Instagram, or more professional and serious like LinkedIn. That isn’t to say that each brand can’t be successful across a number of different social media platforms, no matter their reputation, but it may be easier to find your voice on the correct platform. Look online to see what other companies similar to yours are doing and then see if that is comfortable for you.

What Will Make You Happy?

Maybe you’ve decided that YouTube is the perfect fit for your business and brand and then you find out that you absolutely hate making videos. If you don’t enjoy the kind of content that you are going to be creating then it’s time to look to a different social media platform. You have to be consistent when building an online presence, and if you hate what you do, chances are good that you won’t continue with it.

How Much Can You Manage?

While it’s easy to see that large companies have multiple active social media accounts and decide that you are going to match them, that is easier said than done. These companies will often have whole teams dedicated to the management of their accounts, and unless you do, as well, it is completely overwhelming. Choose one, develop it and do it well, and then expand if you want to.

Social media can seem daunting but is actually a lot of fun if you choose the right one for your business. Make sure to take these points into consideration and you’re sure to make a great choice.

About the Author

Morris Edwards is a content writer at, he writes different topics likeTips for Promoting Your Business on Social Media andNew Office Will Prepare Singapore for Increasingly-digital Society and all topics related to Business, Marketing and Singapore Company Setup.

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