While it has always been agreed that creating a mobile responsive site is best-practice for your business in regards to user experience, starting on April 21, 2015, it will become vital to your search engine results.
What this boils down to is a number of items that must meet the requirement set forth by the Google Mobile-Friendly Test, including but not limited to in order to receive a mobile-friendly label:
– Website must avoid software that is not common on mobile devices, such as Flash
– Sizes content to the screen so users don’t have to unnecessarily scroll horizontally or pinch-zoom
– Uses text that is readable without zooming
– Places links far enough apart so that the correct one can be easily tapped
– Must be free of server-size error codes
What can I do about this?
Now is time to make sure that your site is mobile-friendly according to Google. If you fail the test, you need to make the necessary changes. Check with Webmaster Tools and make sure to follow industry-standard SEO techniques in order to get the best possible ranking. Visit us at www.blackbearnj.com to see how we can make sure you get the best ranking possible.